No matter what you do, there are hundreds of equally qualified people or companies that do the same thing.
For your business to survive (and thrive) in 2023, you need to stand out — own your differentiation and show your ideal customers why you are the solution to their problems.
Impactful Social Writing is the program designed to give you the strategies, frameworks, and tools to stop overthinking, start showing up consistently online, and finally, build the industry authority that magnetically attracts customers, money, and opportunities to you.
Learn how to build an authentic personal platform that makes you feel like a badass and look like a pro.
Purchasing power parity available in many countries. If eligible, see the top of this page.
Learn to confidently build your industry authority by creating high-value content that solves specific problems for your ideal customers.
We teach you to conduct insightful personal discovery so you can uncover your uniquely powerful point of view and proudly share it with the world.
Understand how to magnetically attract your ideal customers by clearly differentiating your platform and showing why you’re the best person to help them.
Purchasing power parity available in many countries. If eligible, see the top of this page.
“Erica goes beyond copywriting. She breaks down great writing into actionable frameworks with the examples and receipts to back them up. Founders, businesses leaders, marketers, copywriters and creators can all learn from her.”
- Amanda Natividad, VP Marketing @sparktoro, Contributor
@adweek, 130k+ on Twitter, 34k+ on LinkedIn
“Kasey bridges the gap between idealism and reality with insights, experience and a level of authenticity that is hard to come by these days. She transfers these qualities to everyone she works with to help build personal brands that stand out in a sea of average and outlast any trend.”
- John Barrows, CEO of JB Sales, Training LinkedIn Top Voice, 388k on LinkedIn, 1M+ podcast downloads
“Erica is the undisputed queen of online writing and audience building. I was a total novice when I started writing on Twitter in April 2022. I followed her tips and in just a year, I was able to build an audience of 170,000 followers on Twitter. Unlike Twitter bros who regurgitate the same old cliches, Erica teaches you how to build an audience while staying your authentic self. I read Erica’s threads religiously every day and you should too if you want to build an online audience.”
- Mushtaq Bilal, PhD, Professor, 198.7k on Twitter, 45k on Linkedin
“I first met Kasey on TikTok. Her content made me stop scrolling which is no easy feat. She teaches those same scroll-stopping hooks + techniques to keep you reading in her social writing course. If you want to learn from content experts who have been able to apply their expertise to grow on multiple platforms, this course is for you.”
- Leslie Venetz, LinkedIn Top Voice, 30k+ on TikTok, 26k+ on LinkedIn
“Erica is one of the writing accounts I actually pay attention to. She's a brilliant teacher, knows her stuff, and more importantly: Writes with style. Her personality shows through and that's something I've worked on after following her advice. When I have a writing question, I go to Erica - there's a reason why!”
- Kieran Drew, Ex-dentist turned content creator, 178.2k on Twitter, 11k on LinkedIn, 26k for his newsletter Digital Freedom
“Erica is a gift to the content marketing community and THE ONE to follow if you want to learn how to write for social, how to improve your writing, and/or how to make edits that help your writing shine. I’ve loved watching Erica quickly rise to the top with authentic content, smart advice, and a unique approach to social and content marketing. Erica will help you become a more astute writer, show you how to command an audience, and she’ll keep you informed and interested with every insight she offers. Follow her. Buy her Book of Hooks. And pray to Mother Universe that she starts offering paid consulting.”
- Ashley Cummings, SaaS freelance writer and mentor, 16k+ on Twitter, 11k+ on LinkedIn
"Kasey is one of the rare few whose content looks, sounds, and FEELS like 'Kasey, the human' rather than 'Kasey, the person trying to grow their following.' This may seem like a small distinction, but it's a powerful and nuanced distinction that Kasey both embodies and teaches very well.
- Jay Clouse, Host of Creative Elements podcast, 1.5M+ downloads, 28k+ on LinkedIn, 38k+ on Twitter
The gurus make it look easy, selling tutorials, templates, and hacks promising dazzling results. But when you try them yourself, they feel icky or simply don’t work.
You know there must be a better way.
A way that delivers results and grows your business, but without compromising your ethics, values, or what makes you YOU.
Purchasing power parity available in many countries. If eligible, see the top of this page.
Erica Schneider
Head of Content at Grizzle
Kasey Jones
Startup Growth Strategist
Overcome the nagging self-doubt and imposter syndrome preventing you from showing up authentically AND consistently online
Confidently build a differentiated platform strategy that simplifies execution and ignites business growth
Build a content ideation machine so you never have to look at a blank page with dread again
Sharpen your skill at writing scroll-stopping hooks and demands-attention bodies so you can start seeing the social media traction you're craving
Consistently post content that wows ideal clients, commands attention online, and leads to revenue producing conversations
Get off the entrepreneurial hamster wheel and build a demand generation engine that scales your revenue and builds financial freedom.
Head of Content, Grizzle
Erica is the Head of Content at Grizzle, a performance-driven content and SEO agency.
She grew her audience organically from 0 → 65k+ in 1 year across Twitter and LinkedIn by showing up as herself and prioritizing value over virality.
She's helped hundreds of entrepreneurs and business leaders communicate strategically online, so they can build meaningful connections that lead to personal and professional growth.
Founder & CEO, A Better Jones
Kasey Jones has coached or consulted 100s of founders and startups to accelerate their revenue growth.
Kasey works with entrepreneurs to build unshakable confidence, unwavering self-compassion, and laser-sharp focus on their vision for the future.
With 160k+ followers across Twitter, LinkedIn, Tiktok, she built her brand by authentically sharing her journey and inspiring others to reach for something bigger in life.
There are a lot of thought leaders and gurus with courses that claim to teach you how to build an audience or become a creator. But most of them simply teach you how they did it.
They share their exact templates and strategies.
There are two problems with this.
#1. You’re not them.
And you probably aren’t trying to build a platform or business exactly like theirs. Their strategy wasn’t designed for you, so it probably won’t work for you.
#2. When hundreds or thousands of people are using their formula, everyone starts sounding the same.
If you’re using their methodology, standing out will be damn near impossible.
Instead:
In the end, Impactful Social Writing will empower you to embrace all that makes you YOU.
So you can courageously show up authentically online with a personal platform that is as unique and value-packed as you are.
Sign up for Impactful Social Writing today and start creating scroll-stopping content that grows your business.
Develop a strategy that provides clarity on who you're talking to, what value you offer, and how you differentiate online so you can capture attention and make an impact.
Align your “why” with your audience’s “so what” with ideas that are smart, engaging, and practical. All to help you create consistency in financial growth.
Scroll-stopping frameworks that pique interest and inspire readers to want to know more; all through writing principles designed to capture attention and spur engagement.
Once you’ve earned attention, you need to keep it. Learn how to structure and format your content so it's captivating and entertaining from start to finish.
Staying consistent is the biggest struggle people have when building personal platform. Our course helps you better understand how to overcome the “start-stop” problem so you can generate traction that leads to long-term growth.
Join Impactful Social Writing and start building authority to magnetically attract clients, money, and opportunities.